The Trade Desk

The Trade Desk

The Trade Desk is a global advertising technology company that helps Fortune 500 companies and the world’s largest brands use data and AI to plan, buy, optimize, and measure advertising across the open internet.

Creative Strategy
Copywriting Creative Direction
Creative Brainstorming
Concept Development
Campaign Development
Creative Briefing
Deck Development
Brand Storytelling
Scriptwriting
Ads, Social, Video
Event Marketing
Quality Assurance

Responsibilities:

Summary of work:

As a Senior Copywriter within The Trade Desk’s in-house Creative Shop, this role helps shape global brand storytelling across events, product marketing, education, social, digital, and experiential initiatives.

The role leads creative concepting, naming exploration, messaging creative strategy, and copy development across integrated campaigns, including product releases, The Trade Desk Edge Academy, OpenTTD, employee branding, webinars, global events, and major industry moments such as Cannes Lions, POSSIBLE Miami, and Advertising Week New York. Work spans naming, email, social, video, digital advertising, out-of-home, event activations, video, and landing pages. Working closely with creative directors, designers, producers, marketers, producers, editors, and cross-functional partners, the role translates complex advertising advertising technology, data, and AI topics into clear, compelling narratives.

Serving as both a strategic creative partner and hands-on writer, this role helps establish campaign throughlines, scalable messaging systems, and cohesive brand storytelling across channels.

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Event examples

〰️ Cannes Lions 〰️

POSSIBLE Miami

〰️ Advertising Week NYC

〰️ Cannes Lions 〰️ POSSIBLE Miami 〰️ Advertising Week NYC

The Trade Desk OpenHouse

OpenHouse is The Trade Desk’s gathering place for the people shaping the future of marketing — a welcoming space designed for meaningful conversation, trusted connection, and ideas that move the industry forward. Wherever it travels around the globe, OpenHouse brings the same sense of community.
Locations: Cannes Lions, POSSIBLE Miami, Advertising Week New York
Tagline: Where ideas start with conversation

Objective: Build an ownable brand experience for The Trade Desk at major industry moments, creating space for clients, partners, and leaders to connect beyond traditional conference programming.
Role: Led the messaging strategy and creative throughline across naming, positioning, invitations, campaign copy, website, social ideation and copy, video scripting, edit direction, and messaging.
Outcome: OpenHouse became The Trade Desk’s signature gathering place at major industry events. At one activation, it welcomed 250 attendees, generated 280 meaningful conversations, and influenced $372M in pipeline across 30 strategic opportunities.

  • Tagline

  • Sizzle and Edit

  • WPP Ice Cream Cart

  • WPP Ice Cream Cart

  • WPP Ice Cream Cart

  • Event messaging

  • Event space

  • Health Care Cannes Event

  • VIP Leadership Dinner

  • POSSIBLE Invitation

  • Social Recap

  • New List Item

  • Exterior at Cannes

  • Pharma Recap

  • Cannes Exterior

The Trade Desk OpenForum

OpenForum is The Trade Desk’s intimate event series for senior marketing leaders — bringing together industry voices for candid conversations, fresh perspectives, and practical ideas around the forces shaping advertising, media, technology, and culture. Across destinations and moments, OpenForum creates space for meaningful dialogue, peer connection, and shared learning.
Locations: Formula 1, Napa Valley, Toronto, Spotify x The Trade Desk NYC
Tagline: Built for dialogue, designed for what’s next

Objective: Create intimate, high-value experiences that bring senior marketing leaders together to explore the forces shaping advertising, technology, media, and culture.
Role: Led messaging strategy and creative development across event positioning, naming, invitations, campaign copy, social content, agenda messaging, and onsite communications.
Outcome: OpenForum created a consistent platform for candid conversation, fresh perspectives, and practical ideas across distinct markets and industry moments, helping The Trade Desk deepen engagement with senior clients and partners.

  • Event naming

  • Invitations

  • Email messaging

  • Speaker cards

  • Event naming

  • Site invitations

  • Event photography

  • Event messaging

  • Tagline

  • Event naming

  • Event attendance

International Women’s Day

International Women’s Day at The Trade Desk brings together women and allies across the industry for conversations centered on leadership, career growth, representation, and the experiences shaping women in advertising and technology.
Locations: Toronto, Canada and Los Angeles, California

Objective: Create meaningful experiences that celebrate International Women’s Day while fostering connection, conversation, and community among clients, partners, and industry leaders.
Role: Led messaging strategy and creative development across event positioning, invitations, campaign copy, social content, agenda messaging, and onsite communications.
Outcome: The events created a cohesive platform for thoughtful dialogue and connection across markets, helping The Trade Desk build community and engage attendees around the ideas and experiences shaping women in the industry.

  • Event photography

  • Event messaging

  • Icebreakers

  • Menu design

  • Event comms

  • Agenda messaging

  • Event email

  • Bloom bar

  • Bloom bar messaging mock

  • Bloom bar messaging

  • You're invited

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Product and Education

Product Release

Kokai’s Zuma Release marked the next evolution of The Trade Desk’s platform, introducing a refreshed experience designed to help traders work faster, optimize with greater intelligence, and make more confident decisions.

Objective: Build clear, compelling messaging that translated a complex product release into an accessible story for traders and clients.
Role: Led messaging strategy and copy development across The Trade Desk Edge Academy Trading Essentials course launch positioning, website, certification messaging, email, social, digital, and supporting campaign touch points.
Outcome: Created a cohesive launch narrative that connected Zuma’s product updates to real trader value, helping drive awareness, education, and adoption across the platform.

  • Paid social

  • Web copy

  • Course Email

  • Course Email

  • Paid social

  • Course Card

  • Organic social

Trader Monthly Newsletter

Traders of Tomorrow Monthly Brief is a recurring newsletter designed to help Traders (people who actively manage digital advertising campaigns inside ad-buying platforms) stay informed, work more efficiently, and get more value from the platform through timely, relevant product and performance updates.

Objective: Introduce a high-value monthly newsletter that strengthens how The Trade Desk communicates with and supports Traders.

Role: Shaped the messaging strategy, content structure, and editorial approach, prioritizing feature releases, workflow improvements, performance insights, and actionable guidance.

Outcome: Created a more intentional communication channel that translates product updates into practical, workflow-based content designed to drive adoption, improve performance, and complement existing Trader communications.

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