Expedia Group
Expedia Group
E Studio at Expedia Group Advertising is an in-house award winning agency, servicing the creative needs of commercial partners - creating bespoke content, advertising, social and PR campaigns to run across our media network, and beyond.
Creative Direction
Creative Brainstorming
Concept Development
Copy & Design
Briefing Creatives
Deck Development
Client Pitches
Ads, Social, Video
Website Development
Agency Management
Quality Assurance
Responsibilities:
Summary of work:
As the sole Senior Creative within Expedia Group’s in-house studio, E Studio (Expedia, VRBO, Hotels.com), this role reported directly to the Head of Creative and was responsible for shaping campaign direction for global travel brands and tourism boards.
The Senior Creative lead end-to-end development of branded campaigns and pitches, managing bespoke content projects. This included full-funnel initiatives spanning digital ads, out-of-home, video series, websites, social media, editorial features for Expedia Magazine, and brand photography. Working closely with creative partnerships, designers, copywriters, producers, social strategists, and developers, the Senior Creative ensured cohesive brand storytelling.
Serving as both a creative leader and hands-on contributor, this role was instrumental in bringing innovative ideas to life that drove engagement and elevated brand presence.
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Client case studies
Disneyland Paris
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Disneyland Paris 〰️
Disneyland Paris
Client: Disneyland Paris
Objective: Showcase how visitors can experience both Paris and the magic of Disneyland Paris in one seamless trip.
Outcome: Our campaign, “Say Bonjour to Magic,” brought the destination to life by highlighting the ease of travel from Paris city center or the airport to Disneyland Paris. Through a custom interactive map, we guided users with clear routes and travel times while immersing them in all that Disneyland Paris has to offer.
Visit Morocco
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Visit Morocco 〰️
Visit Morocco
Client: Visit Morocco
Objective: Drive tourism growth across the U.S., U.K., and France by highlighting unique cultural and travel experiences for each market.
Outcome: We launched the “Choose Your Moroccan Adventure” campaign, designed in an editorial style to showcase the breadth of Moroccan travel. Content was tailored to resonate with each target demographic: for the U.K., quick weekend itineraries and tea rituals; for the U.S., extended stays featuring food, lodging, and cultural highlights; and for France, the indulgence of riads, spas, and scenic escapes. This market-specific storytelling positioned Morocco as a versatile destination, appealing to diverse traveler motivations.
Ocean By H10
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Ocean By H10 〰️
Ocean By H10 Hotels
Client: Ocean by H10 Hotels
Objective: Expand brand awareness for Ocean by H10 Hotels beyond Spain while spotlighting its signature Mediterranean-style hospitality.
Outcome: We positioned Ocean by H10 Hotels through our “Extra Mile Hospitality” campaign, as a resort brand delivering exceptional, Mediterranean hospitality service designed to create unforgettable vacations. To bring this to life, we featured the flagship Ocean Riviera Paradise property, showcasing its diverse and unique offerings—from spas and sports clubs to entertainment and cooking classes—illustrating the full spectrum of experiences available to guests.
Visit Pensacola
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Visit Pensacola 〰️
Visit Pensacola
Client: Visit Pensacola
Objective: Showcase Pensacola, Florida, as more than just a beach destination by highlighting its dining, culture, history, family activities, and nightlife.
Outcome: We launched “Beach+”, a campaign designed to expand visitor perceptions beyond the shoreline. The custom site segmented experiences into themed categories, Beach+ Dining, Beach+ Culture, Beach+ History, Beach+ Family Fun, Beach+ Nightlife, offering curated activities, hotel stays, and Pensacola fun facts. This holistic storytelling positioned Pensacola as a destination rich with diverse attractions for travelers of all ages.
