The Current
The Current
The Current is The Trade Desk’s editorial platform covering the ideas, people, and trends shaping advertising, media, and technology.
Copywriting Creative Direction
Naming Exploration
Messaging Strategy
Scriptwriting
Social Content
Event Messaging
Paid Ads
Brand Storytelling
Responsibilities:
Summary of work:
As a Senior Copywriter within The Trade Desk’s Creative Shop, I supported The Current across editorial, social, video, and event activations.
My role included naming exploration for editorial and social series, scriptwriting for video, and shaping The Current’s presence within OpenHouse activations. Across each touchpoint, I focused on creating clear, cohesive messaging that strengthened the platform’s identity and extended its storytelling across channels.
News at the speed of ad tech
Scriptwriter: Milena Toro
Art Director/Motion Design: Holly Warfield
Objective: Create a fast-paced video concept that captured the speed of the advertising industry while positioning The Current as a timely source for the news and trends shaping adtech.
Role: Led concept development and scriptwriting, shaping the creative throughline, pacing, messaging, and edit direction to bring the “News at the Speed of AdTech” idea to life.
Outcome: Delivered a concise, social-first video that translated The Current’s editorial value into an engaging brand story designed to capture attention and reinforce its connection to the fast-moving adtech industry.
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